Daisy's Red Ryder Line Gets Retro Redesign, New Products
June 21, 2018

For 2018, Daisy Outdoor Products, the most-recognized name in airguns worldwide, announces the retro redesign and new products in the famous RED RYDER line of products. The new/old packaging redesign features a representation of the packaging as it appeared when initially introduced in the early 1940s. This classic look represents the “Old West” theme that encompass all things RED RYDER.

To accompany the retro packaging, Daisy introduces a selection of classic and innovative new products in the RED RYDER lineup. Included is a Daisy RED RYDER Shooting Gallery – a self-contained target that catches and saves most shot BBs for reuse. The Gallery measures 14-inches wide and 12 ½ inches tall, and contains a heavy rubber backstop to stop BBs shot at speeds of up to 350 fps without ricochet. 

The RED RYDER Shooting Gallery is ready to shoot in seconds – just punch out the front, hang a target and start shooting. The Gallery comes with 25 assorted targets to keep shooting fun. Targets feature traditional bullseyes, animals, shapes and even a tic-tac-toe game. 

Also new to the RED RYDER line is a Starter Kit that includes a RED RYDER Gun Sleeve, red accented shooting glasses, an assortment of targets and a commemorative RED RYDER tin containing 750 BBs. RED RYDER targets and the Gun Sleeve are also available separately. 

For more information go to www.daisy.com, and hashtag #itallstartswithadaisy on Facebook and Instagram.

About Daisy Outdoor Products…

At more than 130 years old, Daisy Outdoor Products is America's oldest and leading maker of BB guns, air rifles and pistols, air rifle ammo and accessories. The company produces the most extensive product line of youth air guns, appropriate for ages 10 and older under adult supervision. Daisy's shooting education curriculum is widely used by organizations that promote and teach gun safety and marksmanship. The company's prestigious Daisy National BB Gun Championship Match, held each summer in the company's home town of Rogers, Ark., is the largest 5-meter BB gun match in the country, attracting thousands of youth shooters from nearly every state.